Returning this October 5–6, 2026, GXG brings together the people shaping the future of live entertainment, immersive formats, IP-driven attractions, museums, festivals, venues, sports, global brands, and cultural institutions.
As the experience economy reaches unprecedented scale — now a trillion-dollar sector — the challenge is no longer growth alone, but how to structure, collaborate, and deliver consistently at that level. GXG is designed to address that shift.
A curated gathering of 300 senior decision-makers, GXG convenes C-level executives, founders, operators, and cultural leaders for two days of focused dialogue and strategic exchange.
This is not a trade show, nor a traditional conference. GXG is a deliberately intimate, globally curated environment — designed to foster real interaction among the people behind the experiences that bring audiences together in real life.
It is a space built for meaningful exchange: where conversations happen in person, where partnerships are explored and formed, and where ideas move toward tangible outcomes. GXG creates the conditions for collaboration across sectors, markets, and formats — at a moment when the industry’s next phase depends on it.
GXG 2026 will take place at Green Patio, a private venue at the heart of Madrid designed to host two full days of focused programming, meaningful exchange, and industry connection in a highly curated setting. Your delegate pass includes full access to:
Further details on confirmed speakers, session topics, recommended hotels, and a selection of curated visits to leading experiences across Madrid will be shared in the coming months.
For enquiries, sponsorship opportunities, or program participation, please contact: contact@gxgathering.com
Media Partners
-
-
-
-
-
-
-
-
