Returning this October 5–6, 2026, GXG brings together the people shaping the future of live entertainment, immersive formats, IP-driven attractions, museums, festivals, venues, sports, global brands, and cultural institutions.
As the experience economy reaches unprecedented scale — now a trillion-dollar sector — the challenge is no longer growth alone, but how to structure, collaborate, and deliver consistently at that level. GXG is designed to address that shift.
A curated gathering of 300 senior decision-makers, GXG convenes C-level executives, founders, operators, and cultural leaders for two days of focused dialogue and strategic exchange.
This is not a trade show, nor a traditional conference. GXG is a deliberately intimate, globally curated environment — designed to foster real interaction among the people behind the experiences that bring audiences together in real life.
It is a space built for meaningful exchange: where conversations happen in person, where partnerships are explored and formed, and where ideas move toward tangible outcomes. GXG creates the conditions for collaboration across sectors, markets, and formats — at a moment when the industry’s next phase depends on it.
GXG 2026 will take place at Green Patio, a private venue at the heart of Madrid designed to host two full days of focused programming, meaningful exchange, and industry connection in a highly curated setting. Your delegate pass includes full access to:
Further details on confirmed speakers, session topics, recommended hotels, and a selection of curated visits to leading experiences across Madrid will be shared in the coming months.
For enquiries, sponsorship opportunities, or program participation, please contact: contact@gxgathering.com
Official Partners
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Have a question? Find the answer here!
If you can't find what you're looking for, feel free to reach out to us at contact@gxgathering.com.
About GXG
GXG (The Global Gathering for the Experience Economy) is a two-day event that brings together leaders, innovators, entrepreneurs, investors, creators, and operators shaping the future of the Experience Economy.
Through keynote presentations, panel discussions, networking opportunities, and curated experiences, GXG explores the trends, technologies, and ideas transforming how people connect with entertainment, culture, hospitality, travel, and live experiences.
You can secure your GXG delegate pass through our official registration page: link.
We recommend securing your ticket early, as prices increase throughout the sales cycle and availability is limited.
Your GXG delegate pass includes:
Current ticket pricing is: Regular Pass: €1,100
Pricing is subject to change as the event approaches and tickets move into subsequent sales phases.
Event Details and ticketing
