Maialen (Mai) Carbajo is Google's Director for Travel and Retail, Spain. With 8+ years at Google, she has expertise in telecommunications, consumer packaged goods, travel, and retail. Currently, she leads a team of digital transformation consultants, partnering with top Spanish travel and retail companies to achieve short- and long-term profit maximization. Mai's strategic vision, customer-centric approach, and deep understanding of business needs have established Spain as a leader in commercial customer centricity within EMEA. Prior to Google, Mai held Marketing Director roles at L'Oréal and Reckitt Benckiser. She holds an MBA from Deusto Business School.

Darcy Troy Pollack is a 30-year veteran of Location-Based Entertainment and a senior advisor in immersive experiences. Through Swiss Cows, LLC, she advises developers, IP owners and tech firms on experiential entertainment. Formerly at MGM, Disney Imagineering and Sony, she was named a Blooloop Top 50 Immersive Influencer (2023). Yale & Harvard MBA.

Virginie Clerico is VP Brand & Marketing at the Moulin Rouge, which she leads alongside her brother, CEO Jean-Victor Clerico, as the fourth generation of her family at the helm. Born in 1889 on Place Blanche, in Montmartre, and still anchored there today, Paris's most iconic cabaret has grown into an international brand. Virginie drives its global expansion and diversification across musicals, licensing, merchandise and brand partnerships. She also leads digital marketing and transformation through a data-driven strategy spanning acquisition, CRM and customer journeys. Her contribution to French culture was recognised by the Ministry of Culture, which named her Chevalière of the Ordre des Arts et des Lettres.

CEO at Last Tour, leading the executive and operational strategy of Spain’s largest independent music promoter, organiser of iconic festivals such as Bilbao BBK Live, Azkena Rock Festival, MEO Kalorama and Pirineos Sur, amongst others. Last Tour also promotes tours by top-tier international artists – more than 700 concerts a year – and plays a prominent role in the Basque, Spanish and international music industries.
The Last Tour Group operates across several areas of the music and cultural industries, with live music promotion at its core for over 20 years, across Spain, Portugal and Latin America. Burgoa has extensive experience in the management of public and private institutions, and for eight and a half years served as Chief of Staff and Coordinator of the Department of Economy and Finance within the Basque Government.
She has served as a director of the Basque Internationalisation Agency (Basque Trade & Investment), as a member of the General Assembly of the Basque Research and Technology Alliance, and as a member of the Advisory Council for Basque Communities Abroad. She has also been a guest lecturer at the Spanish Federation of Municipalities and Provinces and on the Master’s Degree in Sports Business Management.

Starr Jemison leads a dynamic division focused on driving content bookings, non-traditional touring, and private events across OVGs network of 300+ venues, including theaters, arenas, stadiums, convention centers, and major attraction partners.
Adept at fostering high-impact partnerships, Starr collaborates with sports & entertainment rights holders, promoters, agents, producers, and event planners to ensure the venues remain bustling with year-round innovative experiences for diverse audiences. 
With two decades of industry experience, Starr is recognized as a trailblazer in live entertainment and private events, receiving prestigious honors such as the "Connect 40 Under 40" award and being named a "VenuesNow All-Star." These accolades reflect Starr’s unwavering commitment to excellence, financial success, innovation, and leadership, as well as her dedication to diversity within the industry.

David Hutchinson is a leading producer of theatrical and immersive entertainment, behind experiences including MONOPOLY LIFESIZED, The Paddington Bear™ Experience and Come Alive!

A regular Stage 100 honoree, he is recognized as one of the UK’s most influential figures in live entertainment

Noemia Matsumoto is Director of Special & Cultural Projects at Opus Entretenimento, with nearly 30 years in live entertainment. She leads large-scale family and cultural projects and has helped shape Brazil’s events industry through ABRAPE and SBTM. Her expertise spans content, innovation, education, and cultural management

Sana studied Economics at Macalester College and later earned her MBA from London Business School. Prior to joining Fever in 2020, she led Promotions Management at Wayfair Europe, was a strategy consultant at BCG, and was part of the founding team at Daraz.pk, a Rocket Internet start-up acquired by Ali Baba. Sana is currently the Regional General Manager for Fever and Secret Media Network in Northern Europe. Last year, Sana was shortlisted for the Adweek Europe 2023 Future is Female Awards presented by LinkedIn.

Marlene Toussaint is VP of Licensing and Business Development at Family Entertainment Live, with 25+ years of experience in live events, location-based entertainment, and global family brands. Her career includes leadership roles with Mattel, Feld Entertainment, The Walt Disney Company, Storyland Studios, and OCESA, where she has helped bring beloved stories and brands to life through unforgettable entertainment experiences for children and families around the world.

An Aeronautical Engineering graduate from the Polytechnic University of Madrid, with a Master's in Production Techniques from CESEM and an Executive Program from Stanford University, he is CEO of Indra Group, Non-Executive Chairman of IFEMA Madrid, and a member of Sidenor’s Advisory Board. With more than 35 years of experience in the automotive industry, he has held senior leadership positions in Spain and internationally at Renault, including Global Executive Vice President of Manufacturing and Logistics, member of the Renault Group Executive Committee, and Chairman of Renault Spain. He has also held executive roles at FICOSA, ANFAC, and Nissan. He has been awarded an Honorary Doctorate by the University of Valladolid, the Gold Medal of Castile and León, and the Grand Cross of the Order of Isabella the Catholic, among other distinctions. His expertise spans leadership, management, engineering, manufacturing, and supply chain.

Director of Experience Lifestyle PR Agency Mance Communications and sister international company Mance Group, Meri’s businesses have delivered campaigns for some of the worlds most recognised immersive and entertainment brands, including Peaky Blinders: Underworld, Squid Games: The Experience (UK), Minecraft Experience: Villager Rescue (UK), Batman Unmasked, Disney100: The Exhibition, Jurassic World: The Exhibition, The Crystal Maze LIVE Experience, CityDays – Race Across the World, LUMINISCENCE, Hot Wheels Monster Trucks, Frameless The Traitors: Live Experience, CBeebies Rainbow Adventure, Titanic: The Experience and Swingers – The Crazy Golf Club.
Over the past 11 years, Mance Comms has worked with more than 80 immersive experience businesses, combining strategic thinking, creative storytelling and strong media and influencer relationships.

Óscar Mayo is one of the sports industry’s leading executives, recognized in the 2023 Leaders Under 40 list as the first Spaniard to receive the honor. Throughout his career, he has led international growth, commercial strategy, and business transformation across football, driving landmark partnerships with global brands and major innovation projects. His work has expanded global audiences, increased revenues, and strengthened fan engagement, while helping position clubs and competitions at the forefront of the sports and entertainment industry.

As Managing Director, Marketing, Destination & Commercial at London & Partners, London’s growth agency, Rose works closely with the Mayor of London and a powerful network of public and private-sector partners to promote London as a world-leading place to invest, work, visit and experience.
A passionate advocate for the role of experiences in driving economic growth and city competitiveness, Rose led the development of the London 2030 Tourism Vision, setting out an ambitious future for London as a brilliant experience for visitors and Londoners alike. Together with her teams, she plays a leading role in championing the Experience Economy as a key growth sector for the capital, bringing together tourism, culture, events, investment and placemaking to create new opportunities and drive growth for the city.
Rose is also behind Let’s Do London, the award-winning campaign that encouraged people to rediscover the capital and all it has to offer.

Eric Albert is CEO of Montréal-based PHI Group overseeing the PHI Foundation, PHI Studio and Infinity Experiences, which produce, distribute and operate immersive works worldwide including the upcoming Blade Runner project, co-produced with Behaviour Interactive for a 2027 launch. A certified board director and CPA with an MBA in technology management, he also sits on the boards of several cultural and entertainment organizations.

Richard Slaney leads Lightroom, a pioneering venue and production studio creating large-scale immersive experiences that combine the scale of cinema, the spectacle of theatre, and the intimacy of storytelling. Its acclaimed productions include David Hockney: Bigger & Closer, The Moonwalkers with Tom Hanks, Vogue: Inventing the Runway, Prehistoric Planet: Discovering Dinosaurs, and David Bowie: You’re Not Alone. Previously, Richard led major cultural projects at 59 Studio and the Philharmonia Orchestra, where he pioneered award-winning digital experiences that transformed how audiences engage with music, art, and culture.

Experienced music and artist manager, with a proven history of working in the entertainment industry. Passionate about helping music companies and artists with all strategic, creative and business aspects of their activities. Head of Tomorrowland Music. +10 years experience in major record labels, running the Belgian and Dutch Sony Music offices as general manager and co-managing director for 3 years. Music entrepreneur and founder of Classic Agency. Frequent guest speaker in media and on conferences on all music and entertainment industry related topics.

Amy has worked in live events since 2002 where she began her marketing career at Wembley Arena, before moving to AEG Live where she was instrumental in the successful launch of The O2 and led marketing for a number of major artists’ European tours. She then worked at Disney on The Lion King, before returning to live music marketing at Live Nation. She took a Director role at Vision Nine working on UK festivals. Her next role saw her as Global Director of Marketing and Strategic Partnerships for Nitro Circus, based in the US, leading global consumer marketing strategies across all consumer touch points. She returned to the UK for a CMO role at Secret Cinema, where she achieved record sales and launched Secret Sofa, an online experience which won multiple Drum awards. She also launched the brand’s first international transfers. More recently, she held CMO roles at KOKO where she managed the major relaunch and rebranding of the renovated theatre and private members club, BBC Earth Experience, which took content from nature-based TV documentaries to create an immersive experience in London and Melbourne and Layered Reality, who were responsible for The Gunpowder Plot and The War of The Worlds Immersive Experience, ranked in the top 10% of all attractions globally on TripAdvisor.

Isabel Solano founded Fever’s Original Experiences division in 2018 and leads a global team of more than 650 people across 40 countries, creating original and IP-based immersive experiences. She has overseen collaborations with Netflix, Warner Bros., Disney, Paramount, Sony, Universal, Moment Factory and Thinkwell, producing acclaimed experiences including Stranger Things: The Experience, The Queen’s Ball: A Bridgerton Experience, Harry Potter: Forbidden Forest and the Harry Potter Drone Art Show. Her team also created Candlelight, now the world’s largest live classical music concert series. Isabel is a recognized voice in the experience economy and has been honored with Adweek’s Future is Female award and named among El Español’s Top 100 Women Leaders in Spain.

Marina Specht is a leading European voice in creativity, AI-driven transformation and marketing innovation. The former CEO of McCann and MRM Spain and Chair McCann Worldgroup Europe— where she led 1,000+-person teams and helped build iconic global brands — she is now an independent board director, senior advisor, keynote speaker and Program Director of FORBES Gamechangers, a high-impact leadership and business innovation platform for Forbes.
A serial entrepreneur and a founding member of FORBES House Madrid, Marina is at the forefront of redefining how companies use creativity, content, GEO and Agentic AI to reinvent brands, experiences, and growth models. Her work sits at the intersection of technology, culture and business strategy, helping leaders navigate the most profound disruption of our generation.