Returning this October 5–6, 2026, GXG brings together the people shaping the future of live entertainment, immersive formats, IP-driven attractions, museums, festivals, venues, sports, global brands, and cultural institutions.
As the experience economy reaches unprecedented scale — now a trillion-dollar sector — the challenge is no longer growth alone, but how to structure, collaborate, and deliver consistently at that level. GXG is designed to address that shift.
A curated gathering of 300 senior decision-makers, GXG convenes C-level executives, founders, operators, and cultural leaders for two days of focused dialogue and strategic exchange.
This is not a trade show, nor a traditional conference. GXG is a deliberately intimate, globally curated environment — designed to foster real interaction among the people behind the experiences that bring audiences together in real life.
It is a space built for meaningful exchange: where conversations happen in person, where partnerships are explored and formed, and where ideas move toward tangible outcomes. GXG creates the conditions for collaboration across sectors, markets, and formats — at a moment when the industry’s next phase depends on it.
GXG 2026 will take place at Green Patio, a private venue at the heart of Madrid designed to host two full days of focused programming, meaningful exchange, and industry connection in a highly curated setting. Your delegate pass includes full access to:
Further details on confirmed speakers, session topics, recommended hotels, and a selection of curated visits to leading experiences across Madrid will be shared in the coming months.
For enquiries, sponsorship opportunities, or program participation, please contact: contact@gxgathering.com
GXG is built by the industry, for the industry.
We are currently reviewing a strong number of submissions and seeing significant interest from across the global experience ecosystem.
Following that momentum, we are extending the deadline for panel proposals for the 2026 edition until Friday, May 15th.
GXG is designed as a platform for peer-led dialogue — where the programme is shaped by the people actively building the industry. We are not looking for single-project presentations, but for conversations that bring multiple perspectives to the table and reflect the challenges, opportunities, and evolution of the experience economy.
Selected sessions will form part of a curated programme built around meaningful exchange among senior decision-makers across live entertainment, exhibitions, attractions, and emerging formats.
Submit your proposal through the portal to be considered.
